Privacy Policy

PRIVACY POLICY

Last updated: February 2025

This privacy policy describes how SMSCALE LIMITED, registered under number 76132819 and located at 8/F., China Hong Kong Tower, 8-12 Hennessy Road, Wan Chai, Hong Kong, collects, uses, and protects the personal information of users of the website www.alphavitalite.com.

1. INFORMATION COLLECTED

We collect different information when you use our site:

a) Information provided directly by the user:

  • First name, last name

  • Postal and email address

  • Phone number

  • Payment information (via a secure provider)

  • Order history and interactions with customer service

b) Automatically collected information:

  • IP address and connection data

  • Browser type and device used

  • Browsing history on our site

  • Cookies and similar technologies

2. PURPOSES OF COLLECTION

We use your personal data to:

  • Fulfill your orders and ensure follow-up (delivery, invoicing, customer service).

  • Improve your user experience (personalized display, product recommendations).

  • Manage customer relations (contact by email or phone for any service or support request).

  • Send marketing communications (with your consent) about our offers and promotions.

  • Ensure site security and prevent fraud.

  • Comply with our legal and regulatory obligations.

3. LEGAL BASIS FOR PROCESSING

We collect and process your personal data on the following legal bases:

  • Consent: sending newsletters and commercial prospecting.

  • Legal obligations: retention of invoices and tax obligations.

  • Legitimate interests: site improvement, fraud prevention.

4. DATA RETENTION

Your data is retained for:

  • Up to 5 years after the last commercial interaction for customer relationship management.

  • 10 years for accounting and tax obligations.

  • Up to 13 months for tracking and marketing cookies.

After these periods, your data is deleted or anonymized.

5. DATA SHARING

We do not sell your data. However, it may be shared with:

  • Our payment and delivery providers (Stripe, PayPal, La Poste...)

  • Our marketing and advertising partners (Meta, Google Ads, Klaviyo)

  • Tax and judicial authorities if required by law

All our subcontractors are subject to strict confidentiality obligations.

6. INTERNATIONAL DATA TRANSFERS

Your data may be stored outside the European Union, particularly in Hong Kong, where our headquarters are located. We implement appropriate safeguards to ensure their security (standard contractual clauses of the European Commission).

7. YOUR RIGHTS

You have the following rights over your personal data:

  • Access: obtain a copy of your data.

  • Rectification: correct inaccurate information.

  • Erasure: request the deletion of your data.

  • Objection: refuse processing for marketing purposes.

  • Portability: retrieve your data in a readable format.

  • Restriction: limit its use in certain cases.

To exercise your rights: send a request to info@alphavitalite.com with a copy of your identity document.

If you believe your rights are not being respected, you can contact the CNIL (www.cnil.fr).

8. DATA SECURITY

We implement robust security measures to protect your data against unauthorized access, loss, or alteration:

  • Encryption of sensitive data

  • SSL/TLS security protocols

  • Restricted access to authorized personnel only

9. COOKIES AND TRACKERS

We use cookies to improve your experience and analyze traffic. You can manage your preferences via our cookie banner.

Cookie categories:

  • Essential: site functionality

  • Statistics: audience measurement (Google Analytics)

  • Marketing: targeted advertising (Facebook Pixel, Google Ads)

10. POLICY CHANGES

We may modify this policy at any time to comply with regulations or improve the protection of your data. We will inform you of significant changes via our website.

11. CONTACT

For any questions about this policy, you can contact us:

SMSCALE LIMITED
8/F., China Hong Kong Tower, 8-12 Hennessy Road, Wan Chai, Hong Kong
Email: info@alphavitalite.com